Welcome to the recap
of another exciting edition of The Life: Unscripted podcast by Organized Energy!
In this particular episode, I discussed trade shows and networking events, focusing on how brand representatives can make the most of these opportunities.
Whether you're representing a personal, professional, or organizational brand, the episode is packed with valuable insights and tips that I hope will be of value to you!
Before we dive in, I'd like introduce myself and provide a brief overview of my work.
Hey there, Friend! I'm Tiffany Williams, an enthusiast of personal, professional, leadership, brand, and organizational development.
Through my company, Organized Energy, I offer coaching, consulting, and various resources on these topics.
I've authored books, including "Is This Thing On? The Super Simple Guide to Planning, Launching, and Scaling Your Podcast."
This book combines the fundamentals of business and podcasting, making it a valuable resource for anyone looking to establish their brand and market themselves effectively.
Let's get into it, shall we?
Preparing Your Brand:
Before attending a trade show or networking event, it's crucial to audit your branding and digital presence.
Ensure you have a website or at least a simple landing page with essential information about your brand.
Your social media profiles should be up-to-date, featuring professional headshots, engaging content, and contact information.
Consider having a blog or podcast to showcase your expertise and build credibility.
Additionally, an "About Me" page or bio allows people to connect with you on a personal level, fostering trust and relatability.
Creating a Digital Presence:
A media kit/press kit, capabilities statement, and brochures can be beneficial in providing comprehensive information about your brand.
If you sell products, setting up e-commerce capabilities on your website will make it easier for potential customers to make purchases.
It's also essential to have a branded email address and provide a simple way for people to contact you, such as an inquiry form or Google form.
If you operate from home, consider obtaining a virtual address or PO Box to maintain professionalism.
Preparing Your Booth/Table:
For an impactful presentation, ensure your booth or table is visually appealing and aligned with your brand.
A branded tablecloth, signage, and proper displays will enhance your presence.
Provide brochures, business cards, capability statements, or one-sheets to offer detailed information about your brand.
Treats, trinkets, and promotional items can attract visitors to your booth.
Encourage people to provide their contact information by holding a drawing or raffle, offering prizes that align with your brand.
Aesthetically pleasing decorations, such as balloons, product samples, and props, can create an inviting atmosphere.
Engaging with Attendees:
When interacting with visitors, always maintain an enthusiastic and approachable demeanor.
Stand up, smile, and invite people to your booth.
Engage in conversations, take pictures with attendees (with their permission), and ask if you can share the photos on social media.
Make it easy for people to support or subscribe to your channels by providing links or QR codes.
Prepare a concise business pitch or elevator pitch to convey your brand's value quickly.
Tailor your messaging to align with the event's theme or purpose.
Post-Event Follow-Up:
Remember, the fortune is in the follow-up.
Have a well-defined workflow in place for post-event interactions.
Determine how you will follow up with the contacts you made, whether through email, phone calls, or other means.
Provide valuable information or resources to nurture these new connections.
Emphasize the importance of building relationships and delivering on the promises made during the event.
Consistent and thoughtful follow-up is key to building lasting connections.
All In All, I Would Say...:
Trade shows and networking events provide excellent opportunities for brand representatives to showcase their offerings, especially if executed strategically.
Let me know your thoughts on this brand-building marketing tactic in the comments!
Join the conversation by weighing in with your response to today's poll!
Have you ever sponsored a vendor booth to promote your brand at an conference/expo/tradeshow/etc. event?
0%YES
0%NO
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Tiffany Williams has a corporate background and 21+ years experience as the founder of several startups over the years.
She's an Author, Podcast Hostess with the Mostess, Accountability Partner, Mentor & Life Coach to executives, leaders, professionals, and students; a Consultant to Groups and Organizations, a Book Publisher and Inspirational, Motivational Keynote Speaker on topics such as: personal development, professional development, leadership development, brand development, holistic development, social-emotional wellness and development, organizational development, process development, and platform (book writing and podcast launching) development.
Her passion and purpose is to help others discover and fulfill theirs.
As a mother, nature lover, vegan foodie, down-to-earth hipster who la-la-loves music and dancing with seemingly two left feet (lol), Tiffany carries love and light wherever she goes.
She believes in leading with both love and a listening ear.
Disclaimer: All opinions are my own. There are some links on my pages that are associated with affiliate partners and sponsors of my platform.
If/when you click those links and make a purchase, it helps to support my platforms at no cost to you.
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